There are many new designers who want to enter the jewelry market. But what is expected out of them?
You don’t need to dream with your eyes open or shut. To transform your dreams into reality, you simply need to marry your knowledge to passion. And that’s exactly what Diane Reed, an electronics engineer did, when she began her online jewelry product store. She has more than 1,200 designs on fashion and costume jewelry and caters to both men and women.
Diane graduated from a leading university in telecom and began her professional career with an IT major. But her passion was to design jewelry and open an online jewelry product store. She soon started as an amateur designer and when her designs started winning praise, she quit her job and plunged full time into jewelry designing. Diane, by her own admittance, defies traditional perceptions. Fashion and technology usually doesn’t go together. But she is happy to have found her true calling. Diane is now the designer, merchandiser, and salesperson all rolled into one, and she is loving every moment of it.
Designing a jewelry piece, Diane says, has to be a well thought out process. At her online jewelry product store, Diane and her team decides on a story several months in advance. The market research team gives her comprehensive insights on customer demands, while Diane personally oversees the making of each piece. Watching the firm grow is her biggest satisfaction.
Secrets of the Art
Designing jewelry pieces that are relevant to customer demands is almost an interdisciplinary art. While thinking of some design pattern, the designer must be capable to ascertain the market potential of the final product. Besides, knowledge about the branding and marketing channels is undeniably a plus point. While setting up an online jewelry product store could be a clever idea, given the increasing popularity of eCommerce, a physical store too helps where buyers can come and check out the creations. Jewelry designing could be a rewarding career if you can grasp the various aspects of the trade like data affinity, business sensitivity, sensing consumer behavior patterns and devising a sound branding strategy could be the key.
Diane says that passion alone can’t get a jewelry designing enthusiast much far in his/her career. A formal training could be necessary. Being an apprentice to a leading jeweler could also help. The tricks of the trade can be learnt there.
State of affairs
Diane says that innovation in designs is what customers want these days. The traditional stereotype designs are not finding favor with buyers. Innovation is essential for fulfilling changing demands. Designers wanting to make it big must be aware of it. But there is a genuine lack of design-led innovations with senior jewelers still stuck with traditional 60s and 70s designs. Diane says that more young entrepreneurs should enter the market. But mere setting up an online jewelry product store is not enough. Most new designers merely stock products from other manufacturers and are not interested in building their signature brand. Diane also advises not to recycle the older designs but to come up with new ones that stamp originality.
Emotional appeal is one of the greatest motivators of a customer to choose one piece of jewelry over another, when buying designer fashion jewelry. Perhaps, it is the allure of dazzling sapphire teardrops in the continuing infinity of earrings that made her heart flutter or it maybe even finding the ideal cut and the intensity of its brilliance upon finding a stunning half-carat marquise diamond that caught her attention. Never mind the reasoning, it was the attraction that caused the purchase of a beautiful piece of jewelry that can offer the owner the satisfaction of a lifetime.
Choosing the Right Fashion Jewelry Designer
Emotional appeal is wonderful, however, consumers of jewelry may want to consider the long term value of the items they purchase. Surely, a sterling silver herringbone chain, a diamond solitaire ring or even a pair of 24K gold earrings will increase in their value as the years pass, although, the jewelry designer can help to preserve as well as increase the value of the jewelry you own, even more. While designer fashion jewelry is more expensive than the price of typical jewelry, there are a few things you should consider when choosing your designer jewelry.
When you own jewelry fashioned by a well-known designer, you can rest assured that its craftsmanship is of the finest quality. Designer fashion jewelry is crafted with the most premium quality generally retain their value. This is why, if you were to resell your items, you will find interested buyers inquiring as to who designed it, as well as how it looks and has held up over the years.
Of course, not all designers may produce high fashion jewelry, since many designers are happily focusing on the traditional jewelry marketplace. For instance, the M Geller Collection is a high end designer that feature platinum as well as yellow and white gold 14K or 18K bridal bands, while using only the best quality of diamonds to skillfully fashion stack-able wedding rings. Other impressive fashion jewelry designers include Coco Chanel, Leon Papov, Pearlman House, Swarovski and Danhov. You should keep in mind however, that no matter which jewelry designer you may choose, that they should always be reputable and offer a solid guarantee for their pieces. In order to achieve the most enjoyment for many years to come, it is essential that you are completely satisfied with the designer fashion jewelry that you purchase.
Back in 1641, patent laws originated to protect salt manufacturers in the Massachusetts Bay colony in the United States. The Constitution of the United States was ratified in 1789, and that is when Congress first had the right to enforce federal patent laws in the United States. The Federal Patent Law was not actually introduced by the United States Congress until the following year, in 1790. Jewelry design patent laws began to be enforced.
Actually, fine gold jewelry designers now had the option to choose between two different types of patents. By 1850, competition within the jewelry industry had become steep enough that manufacturers and designers of fine gold jewelry started investigating how they could get patents on their designs. Patents for designs protect the idea behind the design and how it’s done while the utility patents guard how the product works or being used.
In the United States, there are more utility patents than design patents. There is also a difference in the length of time between the design and the utility patent as the former will only last upto 7 years with the average of 3 1/2 while utility patent could work for 17 years. In some cases, manufacturers opt not to acquire a patent on a certain product.
One of the reasons why fine gold jewelry makers didn’t use patent system is that there are some designs which are only good for a single season or event. The amount for patents started at $60 up. This expense is not cost productive for some companies if the patent is going to run out in just seven years, depending on the item they are wanting to patent. They can dodge this expense without being noticed.
Utility patents on mechanisms might last more than twenty years and is valuable in protecting the manufacturer for time frame. This, however, will not tell when the jewelry was made. There is a smaller time frame within which a piece of jewelry can be estimated to have been made, since its design patent is shorter than a utility patent. Even though the patent expires, the company may still use the design so you may have some inaccuracy there.
Copyright laws were reformed in 1947 to give way for jewelry makers to give copyright to their designs. Since this was introduced, the need for patents decreases. Trifari Company sued the Charel Jewelry company in 1955 over rights on fine gold jewelry. Trifari Company claimed that Charel Jewelry had stolen some of their designs for costume jewelry, specifically the “bolero” designs. As compared to patents copyrights is said to be more proficient and valuable since it could gain faster approval last longer and cost less. There is a small copyright symbol you can find beside the company’s name to show that they have a copyright on the fine gold jewelry.
Even when a fine gold jewelry design patent has been eliminated on a piece of fine gold jewelry, the copyright symbol now gives us interesting insights as to the age and identification of a specimen of fine gold jewelry.
Jewelry is a topic that interests every woman of every age group. A woman may enjoy donning the most exquisite attire and perfect makeup but it seems incomplete without jewelry that blends with it. Indian jewelry designs give the perfect finish to every woman, making her look irresistible. India is known for its history and the jewelry here reflects the story of each era. This is why you can find amazing variety here. Through this article we introduce you to some of the most famous types of Indian jewelry designs you can select from.
Gold jewelry has the simplest and most attractive jewelry designs. The yellow metal has inspired designers in the past and continues to do so every single day. The demand for the imitations of such designs is proof that they are liked even today. From huge conspicuous designs to light weight designs, gold jewelry comes in a variety of patterns. This form of jewelry is highly revered by Hindus who consider gold to be a symbol of prosperity. The shapes and designs change to match the likes of each generation. Of late, you find variations that come as gold jewelry imitations. These include use of enamels to add color to it. You can also find amazing light weight imitations that are designed for the woman of today.
Antique jewelry is another type of jewelry and comes with dull finish. This gives it a distinct appeal contributing to its popularity. Be it rings or necklaces, antique jewelry takes topmost place among Indian jewelry designs. The work in such ornaments personifies grandeur. They are easily among the highly priced jewelry for the same reason. Also, such jewelry does not enjoy mainstream production in the current day making them more sought after. If you have dreamt of donning antique jewelry just try out the impressive imitations in this style. They are designed to perfection with expert craftsmanship.
India is famous for its varied colors and culture. All the colors of the country seem to be wrapped into Kundan Jewelry. Easily called the gem among Indian jewelry designs, Kundan jewelry itself finds its identity because of the gem setting. This form of jewelry was celebrated during the rule of the Mughals and has gotten better with years of experience. One cannot help but notice the finesse in which the gems and gold foil are combined to create jewelry whose glitter can literally drench you in mirth. The imitations carry the same vibrancy though they are much lighter on your pockets.
When talking about jewelry with stones, it is hard to ignore Navratna jewelry. Navaratna jewelry has a major contribution towards Indian jewelry designs. As the name states, the specialty of this kind of jewelry is the use of nine different stones to make them. The stones represent the nine planets that govern the life of every human. It is believed that you invite good luck and ward off evils by wearing Navaratna Jewelry to appease the astrological planets that rule your life. The nine stones used for this jewelry include ruby, emerald, coral, pearl, sapphire, garnet, topaz and cats eye. Such jewelry looks exquisite and carries intricate designs that are its USP.